If you're a marketer and happen to spend most of your workday in front of a computer screen, then you probably write content. And if you do write content, you've surely thought about the Content Creation Tools and software you use to get the job done. Here are my personal favorite tools that make content creation easier.
It's no secret that content creation is an important part of marketing these days.
You need to make sure you are putting out quality content on a regular basis in order to be seen as credible and successful by your target audience.
However, content creation can take a lot of time and effort, but most marketers don't have the budget to develop a whole content team or know where to start.
Whether you're an entrepreneur or just a small business owner, the goal is to create engaging content that will improve your brand.
Content creation tools have emerged as a favorite among marketers.
These tools are used to improve the quality of your blog content and WordPress blogs in general.
The great thing about many of these tools is that they allow users to create content without being technologically knowledgeable.
There are thousands of content creation tools on the market, but not all of them are great.
This article will provide you with an overview of 15 top content creation tools that can help you along your journey.
1. Grammarly
Grammarly is a fantastic tool for editing your writing. It has a variety of tools that can help you improve your writing, including spelling and grammar checkers.
It also works as an online proofreader and plagiarism detector that checks your writing for mistakes.
It’s one of the most popular tools out there, with over ten million users using it daily to ensure their work is error-free. It analyzes your writing to help you avoid common errors.
If you use the content for marketing or other purposes, it is imperative to ensure its perfection.
Grammarly helps you ensure that your writing is perfectly polished before it goes live on the internet.
The tool helps you identify words that are confusing and gives the best possible alternatives.
Marketers always need to make the right impression because there’s no space for negligence when it comes to marketing your products or services.
If readers spot errors in your promotional messages, they will not take them seriously. As a result, you will never be able to meet your goals.
You will also be able to identify sentences that are hard to read and simplify them using the given suggestions.
The basic version is free to use. However, it comes with limited possibilities and features.
If you want to check your write-up for plagiarism, too, then it is worth choosing the paid plan.
2. Rephraser
Rephraser is an online paraphrasing tool that helps you to make sure your content is easy to understand for common readers.
It has an easy-to-use interface that lets you type in your text and then convert it into simple text in no time.
Powered by artificial intelligence, rephraser identifies complex sentences and words in the source text and then translate them into common words.
This is particularly helpful for marketers who find some text difficult to comprehend.
They might not be able to see the clear picture of a certain write-up due to vague context.
You can copy the source text and then paste it into the empty field appearing on the left-hand side. Once done, click the ‘Paraphrase’ button, and you will see the paraphrased text on the box appearing on the right-hand side.
You can paraphrase a maximum of 500 words at a time. If you want to check a text file of an extended length, then you can go for the pro version.
If you have a text file that you wish to rephrase, you can upload it using the ‘Upload’ button on the top left.
The tool supports different languages, including English, Turkish, Portuguese, Italian, and Dutch.
3. Jasper
Jasper is another great tool for creating flawless content for your marketing needs.
It is an AI-Powered writing assistant that can write any kind of writing material.
You can create impressive blog posts, product descriptions, social media ads, and even more in the blink of an eye.
The basic trial version comes for free, and you can try it before buying a paid plan.
This should help you get the hang of the tool and know how it works.
The good thing about the tool is that it creates human-like, 100% original content that you can use anywhere without getting concerned about copyright issues.
There are several productive frameworks that you can benefit from and making writing an interesting thing to do.
One of the famous writing frameworks on Jarvis is AIDA (Attention, Interest, Desire, and Action). It lets you create engaging copy for marketing purposes.
It can be a good fit for the following:
- Affiliate marketers wanting to create unique marketing ideas
- Entrepreneurs looking to create impressive product reviews or descriptions
- YouTubers who need enticing titles and video descriptions
- Social media influencers looking to create crispy copies to post on social media
- Bloggers who wish to create impressive blog posts for their readers
Jarvis can help you with all your content creation needs because this is the one-in-all solution for those who need crisp and catchy copies.
Related: Top 10+ AI Writing Assistants – Which One Should You Go For?
4. Visme
Visme is a tool that allows you to create graphic images for your content and make them interactive. You can use this tool without any coding skills or Photoshop.
With Visme, you can add text boxes to your images, change their colors, size them, and make them interactive by adding buttons that can be clicked on with a mouse or touch screen.
You can also use Visme for text-based content such as blog posts or newsletters.
It is a tool that allows you to create interactive infographics and presentations with a few clicks.
You can also use it to build your own custom templates or download ones created by other users.
Furthermore, this interactive visual editor lets you create beautiful visual content for your website.
It lets you add text and images from any source file - whether it's a word processor or an image editor like Photoshop - and then export it in whatever format works best for your project.
5. Word Tune
Word Tune is one of the best AI writing tools for marketers who want to create great content for different purposes, such as reaching potential customers, retaining existing customers, introducing new products, and pushing various promotional campaigns.
There are different possibilities that marketers can benefit from while using Word Tune.
However, some of the most prominent features that you can use for the better include rewriting text, setting tones, shortening, and expanding text.
The tool has a dedicated chrome extension that lets you do everything before leaving the window or tab that you are already working on.
This makes it convenient for marketers who don’t want to switch back to their work after rewriting something.
Word Tune comes with a free basic plan that you can use without a subscription.
However, there are premium plans available if you want to make the most of your content creation endeavor with this particular AI-powered writing assistant.
6. WriteSonic
Content marketers always need the next-level thing because without having something extraordinary, they are not supposed to succeed in the competitive space.
Write Sonic is another writing tool based on artificial intelligence.
It brings an extensive range of tools to quench the thirst for your content creation.
They have over 80 tools to help you create various types of write-ups.
You do not have to waste time while changing tabs and doing research work.
Write Sonic takes care of everything due to its inclusive design.
The tool can help you write impressive blogs and articles, marketing materials, eCommerce product descriptions, website copy, general pieces of text, press releases, and much more.
For instance, if you want to create an engaging blog for your readers, Write Sonic will help you generate enticing ideas, create intros, generate outlines, and then finally write the whole article in the blink of an eye.
Other important things that marketers can use are the ability to create Facebook ads, Google Ads, Sentence Expander, Quora Answers, YouTube intros, SEO Meta Tags, Landing Pages, Email Subject Lines, Cold Emails, Real Estate Listing Descriptions, Growth Ideas, and Product descriptions.
7. Canva
Content marketing is a big deal. It's the way that most businesses are operating now - and the way that they're going to continue to operate in the future.
Canva is an online tool that lets you create high-quality graphics for your blog posts, newsletters, and social media posts.
You can use Canva to create images for Instagram stories, Facebook videos, and other social media content.
You can treat it as a visual editor and design tool that lets you make all kinds of custom graphics and images, which are then easily shared on social media or used in emails or blog posts.
Related: 23 Best Canva Alternatives For Great DIY Graphic Design
It's one of the best tools out there for making visuals (if not the best).
You can choose from hundreds and thousands of design templates according to your requirements.
You can add text, style, logos, and much more within a few clicks.
You don’t have to know the coding or in-depth designing techniques.
The tool has been designed with common people in mind. Everyone with the basic knowledge can make the most of Canva without having to watch tutorials or guides.
Some of the most commonly used templates include logo maker, flyer maker, banner maker, business card maker, newsletters, business emails, resumes, and more.
8. BuzzSumo
Buzzsumo is a tool that helps you find the most shared content on the internet. Buzzsumo shows you the top 10 results from around the web for any query you choose - and it'll tell you how many times each result has been shared.
If you have a hard time knowing what sort of content is being shared on the World Wide Web, then BuzzSumo can be the right way to go.
It can easily let you find the most popular content on the web for your chosen topic or keyword by analyzing the most shared links about that topic.
It can help you with the content discovery by making all the ideas right under your fingertips.
You can search for anything using a dedicated chrome extension.
You can make things happen right from your browser without leaving what you might be doing at a given time.
The website claims to check your query against five billion indexed articles.
You can also learn about the trends of the last five years and see how specific content performed in recent years.
Other important elements that you can benefit from include social engagement, instant alerts, real-time updates, and the export of data in Excel.
9. Rytr
Being a marketer is not that easy. You have to take care of several important things from different companies.
Under such a busy situation, you might not be able to spend hours on research and writing.
Rytr is one of the most trustworthy AI writing assistants that helps you create content ten times faster.
If you have been struggling with content creation, Rytr can help you come out of the commotion. You can generate killer content faster than ever.
You can create copy for social media platforms such as Facebook, Twitter, and LinkedIn.
There’s a chrome extension that helps you take the AI writing assistant wherever you go.
Aside from creating AI content, it also analyzes SEO to explore potential keywords.
You can then create a content brief based on those keywords.
The tool can also be used on a mobile device since it is based on a responsive design.
You can also connect with other marketers using Rytr for their marketing needs.
The tool offers good customer support to help you stay on top of everything.
So, if you get stuck anywhere by chance, you can always contact experts to get your issue resolved.
10. Peppertype.ai
In the world of AI writing tools, PepperType is another credible name that you can count on for content creation requirements.
The tool is useful for marketers who wish to create highly converting copy.
The basic version is free to start.
You do not have to spend several hours crafting emails because the tool helps you create great emails within seconds.
You can create blogs, descriptions, whitepapers, and faster than ever.
As a result, you can improve your Google rankings using keyword-rich write-ups.
According to the stats mentioned on their website, PepperType has more than 100k active users who have created more than 5 million pieces of AI-based content.
One of the prominent reasons why a large number of people are using this tool is that it creates original copy that is free from plagiarism.
Keeping in mind the slew of features, it is a useful tool for content creators, email marketers, bloggers, SEO managers, Product managers, and Social Media Managers.
11. Hubspot
Hubspot is one of the leading online tools when it comes to making your marketing endeavors a great success.
There are multiple tools that you can benefit from while using Hubspot.
It can help you expand your social circle by ensuring consistent communications, regular posting, and engagement.
You can create and schedule social media posts to stay ahead of time.
The tool is also very useful in improving conversions and lead tracking.
It makes SEO a lot easier by simplifying things for today’s busy marketers.
The tool offers multiple checks to make sure that your content is well-optimized from the SEO perspective.
Hubspot is considered to be a great solution for data-driven marketing.
It facilitates data collection and helps you make the right decisions for future campaigns.
In this way, you can minimize the chances of failure and boost productive opportunities.
There are a lot of useful integrations that you can benefit from while using the tool. You can also connect Hubspot to other cloud-based programs.
Keeping in mind these benefits, Hubspot is a must-have tool in a marketer’s arsenal. It can help you grow as a marketer and achieve positive results in the long run.
12. Portent’s idea generator
Marketers cannot see themselves coming through with flying colors unless they create attractive and engaging titles.
Modern people never feel the urge to click on something that they do not find interesting.
They are always looking for things that are unique and different in some way.
If you want your marketing copy to hook readers from the beginning, then you have to make your campaign titles as appealing as possible.
Portent’s content idea generator is one of the best tools out there when it comes to generating stimulating content ideas.
Certain times you cannot think out of the box and come up with something that can make a real difference.
In such a situation, Portent’s content idea can work well for you.
The tool asks you about the subject so that it can generate a list of potentially popular content ideas. You will be able to generate impressive titles for podcasts, videos, and blog posts.
Once you enter the subject, click ‘Generate Idea’. The tool will instantly bring you the title that you might have been looking for.
In case you do not get triggered by the title, click ‘See another Title’, and the tool should provide you with another impressive alternative.
No problem if you still do not find it up to the standard. Keep clicking ‘See Another Title’ until you find your desired title.
The tool also helps you save your content ideas, tweet them, and change the subject anytime you want.
There are tutorials available that you can check out for the correct assistance.
>> Try Portent’s Idea Generator
13. Hemingway Editor
Have you always dreamt about making your write-ups clear and bold? If yes, then the Hemingway editor is there to help you out.
It is an inclusive online tool to refine your writing and make it perfect for sharing on the internet.
As a marketer, you are not supposed to share stuff that might be full of mistakes, typos, and errors.
If your reader is well-informed about the mistake that you have made, either intentionally or unintentionally, they will not pay attention to what you have written.
Mistakes give a bad impression about your writing and stop readers from coming back to read your blog again.
Therefore, it is imperative to ensure the authenticity of your write-up before you make it public.
The Hemingway editor, just like Grammarly, provides you with a number of solutions that you can adopt to keep your content flawless.
You do not have to possess any advanced technical skills to be able to make your text free from mistakes.
Instead, just a basic understanding of how things work online should be enough.
14. Frase
How can we forget Frase when it comes to discussing AI-powered writing tools? It is one of the underrated writing solutions available on the internet.
Frase is specifically used for creating fruitful SEO content that can perform well and gain good rankings in a short time.
Aside from content creation, you can use the tool for researching and optimizing good-quality SEO content.
The tool saves you a lot of time by making things easier than ever.
First, you can create a well-researched content brief within a couple of minutes.
Later, you can continue the workflow by generating highly converting copy and optimizing the content by comparing it with your competitors.
Furthermore, you can check out the analytics to discover new opportunities to help you thrive as a marketer.
15. Online Notepad tool
Many users consider online tools just a way to take notes without using a pen and paper.
However, it is a lot more than that. The right online notepad can help you create impressive content for your marketing campaigns without wasting time.
You do not have to waste time. Instead, everything can be done from the same tab.
For instance, the notepad lets you research a topic and find relevant information without leaving the tab.
There are three text modes, including Plain Text Note, Task List, and Rich Text Note.
If you need to create a simple content plan for your campaign, then the plain text note is ideal.
It doesn’t have a complex layout that might be a little bit difficult for you.
The Rich Text Note is ideal for creating a more versatile write-up. You can use a lot of writing features such as bold, italics, underlining, aligned text, bullets, numbered lists, and more.
Conclusion
Content creation is a powerful marketing strategy for your business. But, creating the right content can be challenging and time-consuming.
That's why we've compiled this list of 15 tools that will help you create high-quality, unique content each time.
You can use any of these tools to make the most of your marketing efforts.
The right tools can help you save time and achieve great results.