So, how do you get organic traffic to your blog?
In this article, we’ll cover 15 of the best techniques to drive organic traffic to your blog. We’ll only discuss techniques that are easy to implement and require little to no investment like creating quality content, building authority backlinks and following SEO best practices.
Let’s get started!
Proven Ways On How To Promote Your Blog .
Discover the art of blog promotion and take your online presence to new heights. Unleash powerful strategies to attract more readers and boost engagement. Learn the secrets of successful bloggers and watch your blog thrive
1. Understand Your Target Audience
When generating content for your blog, always remember that you’re writing for a specific target audience. Matching your target audience’s interests is the sticking point from which you can grow your blog.
There’s no use getting more traffic to your blog if the content doesn’t match the user's interests.
To do this effectively, you’ll need to understand user intent. You can do so by creating a persona for your average subscriber.
Ask yourself:
- What does my target audience do for a living?
- What are their interests?
- Why would they be interested in my blog?
- What value do I have to offer them?
By doing this, you’ll know exactly who you’re targeting and your content will be more successful.
2. Target Relevant Keywords
The next step to ensure your blog’s success is to write about topics that are relevant and have enough search volume. This requires detailed keyword research.
For example, if you’re writing about guest posting, and you target the keyword “guest post business”, your article will be competing for only 70 searches every month. But if you target a keyword like “guest posting services”, you could be competing for around 1300 searches monthly.
(Source: Wordstream)
When starting out, always aim for long-tail keywords that are relevant, have enough search volume and aren’t too competitive. Once your site’s ranking increases, you can then start targeting more generic keywords.
3. Have a Consistent Publishing Schedule
Your blog’s organic traffic will grow with high-value content. However, not posting regularly can be detrimental to your blog’s growth.
To overcome this, you’ll need to create a content calendar and publish regularly. How often you publish is up to you, but being consistent is important.
Set aside some time every day for keyword research and to create topics for your blog. Try to link up topics in a way that makes sense.
4. Write Killer Headlines
The type of headings on your site will often determine how much traffic you get. The key to boosting organic traffic on your blog is to create click-worthy headings.
Highly-optimized headings can increase your blog’s traffic by over 500%. However, never create clickbait or your rankings will tank!
Here are some tips to help you create killer headings that drive organic traffic:
- Choose headings that target the reader’s pain points. Does the content solve a problem, provide exciting new information or trigger an emotional response?
- Make sure the headings have your target keyword or variations of it.
- Use power words like “extraordinary”, “profound”, “effortless” etc.
Nowadays, there are a range of tools to help you analyze headings. However, the OptinMonster headline analyzer and MonsterInsights Headline analyzer are most effective.
5. Do Relevant Internal Linking
Internal linking is crucial for your website to gain traction on Google. When done right, it can boost your blog’s rankings and encourage users to explore other content on your blog.
Google uses internal linking to understand the relationship between different articles on your blog. This increases the speed at which Google indexes new pages.
However, internal linking can also be useful for driving organic traffic within your blog. For example, if you’ve published an article on the “best software for SEO”, you can add a link to a guide article on a specific software covered.
6. Create High-Quality Backlinks
Regardless of how good your content is, it’s impossible to get to the top of the rankings without quality backlinks. This involves getting other sites to link to your content. Unfortunately, it’s an aspect often ignored by most bloggers.
Getting backlinks from regular sites is easy, but getting high-quality backlinks takes time and effort. Here are some effective ways to build quality backlinks:
Guest Posting
Guest posting is the most effective way to get backlinks from high-authority sites. The best guest posting services will do outreach and create relevant content to help you get quality backlinks.
Cold Outreach
Alternatively, you can contact site owners of popular websites in your niche and request an opportunity for getting a backlink. This is time consuming and often results in no response, so it’s best to outsource your multilingual link building to the experts.
Link Insertion
Link insertion involves contacting site owners and requesting them to add a link inside already published content. This is typically easier than guest posting, but it also involves cold outreach which can be time-consuming.
7. Share Your Content on Social Media
Social media is a powerful medium to drive organic traffic to your blog. In fact, 90% of bloggers promote their content through social media as compared to 68% for SEO.
The best thing about using social media to promote your blog is that you don’t have to create new content for each medium. A single article can be repurposed for LinkedIn, Facebook and other sites.
When promoting your blog on social media:
- Always follow the guidelines for different sites. For example, LinkedIn is text heavy while Instagram is image heavy, so create your posts accordingly.
- Create catchy headings or share a stat from your article.
- Post and share updates regularly.
8. Post Your Blog’s Articles on Forums
Forums such as Quora and Reddit are goldmines when it comes to niche-relevant content. They are usually used for topics that require special expertise or aren’t discussed by other sites.
There are several ways to leverage these sites to drive traffic to your blog. Most people will just place a link to their article in a group. However, this is against the rules of most forums and it doesn’t really work.
The best way to use such forums is to answer questions as an expert and add a link to your article for further elaboration.
9. Optimize Your Website’s UX Design
If your blog isn’t gaining traction as it should, the problem may lie with your website’s UX design. Consider that almost 90% of people will never return to a site with a problematic UX design. This includes how your content is presented, its readability and other factors.
If your font is too small, for example, your blog may come across as unattractive and you will lose potential visitors. The same goes for other design aspects such as linking style, sentence structure, etc.
Here are some tips to help you improve your blog’s visual appeal:
- Vary your sentence structure for readability.
- Don’t cram the page with content and visuals.
- Use more subheadings.
- Break up content using lists and bullet points.
Simple steps like these will help your site increase its organic traffic and users are more likely to stay longer on the site.
10. Use Infographics and Other Visual Content
Infographics and visual content are powerful tools that can be used to improve your blog’s organic traffic. They are easy to share and help break up complicated stats or text into an image that’s easy to read.
Stats indicate that infographics can increase organic traffic by up to 12%. They can easily be shared on different platforms, can be used for backlinking and are easy to integrate with blog content.
So, if you aren’t using infographics in your blog, it’s time to change!
11.Publish Videos on Your Blog
Google has several metrics for ranking websites, and one thing they consider is the time an average user spends on your website. This is where video content can help increase organic traffic and improve your blog’s SEO.
Recent trends show that users spend 2x more time on sites with videos than on those without.
Video content also has better engagement, can be used for building solid backlinks and is great for boosting your brand image.
12. Grow Your Email Subscriber List
So you’ve driven traffic to your blog through high-quality content. Now what?
How do you ensure you retain these visitors?
The key is to build an email subscriber list. Most reputable blogs have a newsletter or subscriber list they use to retain visitors. But does it work?
With around 4 billion email users and 77% of marketers seeing an increase in email engagement over the past year, there’s no better time to engage blog readers with an email subscription option!
Related: 24 Best and Powerful Email Marketing Services For Startups - Must Try
13. Make Your Blog Different
Have you ever done a google search and noticed the first page results are remarkably similar?
Take this example of a search on “how to build a brand”.
Getting to the first page of Google is difficult in itself, but it doesn’t guarantee high organic traffic. To make the most of your blog’s ranking, you’ll have to make it stand out.
Here’s how to make your blog different from the crowd:
- Analyze the top-performing articles for a particular keyword.
- Look at where they are lacking. For example, you could add more stats, explore a different angle or touch on a topic not covered by the existing article.
- Make your heading unique but avoid being too fancy. Remember, simplicity sells.
- Make your blog’s design unique. You can add quality images, screenshots or short videos to enhance your content and provide more value for the reader.
14. Create a YouTube Channel
You’ve probably received a lot of advice on how to grow your blog’s organic reach. The problem is that all your competitors are doing the exact same things.
Creating a YouTube channel is an out-of-the-box way to drive traffic to your blog.
But how?
For one, you’ll have less competition on YouTube and getting traction is much easier. You can add a link to your site or blog in the comments. Secondly, you can create blog content and accompany it with a unique YouTube video.
Most importantly, YouTube videos can be used as short summaries of a blog post, and viewers can connect to your post if they want more detailed information.
Many bloggers ignore YouTube, but it works like a charm if you optimize your YouTube channel correctly.
15. Make Your Site SEO-Friendly
Many bloggers with no technical experience with SEO make the mistake of ignoring it altogether. Yes, epic content will attract readers, but no one is going to read your content if you can’t get it in front of readers first.
Remember, you’re writing for search engines and humans.
To drive organic traffic to your blog, you’ll need to rank high in the search engines. And this can only happen if you have a basic understanding of SEO.
Here are 5 SEO basics to implement in your blogs:
- Always include a target keyword.
- Write effective meta-titles and meta-descriptions.
- Use the correct heading tags to format your blog.
- Make sure your site passes the Core Web Vitals report.
- Ensure your site is mobile friendly.
While there are countless other SEO tools to help analyze these factors, it’s best to choose between SemRush and Ahrefs as they are the most thorough.
Final Thoughts
Growing a blog organically is becoming harder than ever with the rise of AI and an increase in competition. However, people still value quality content and these simple steps will help you excel.
Best of all, these strategies on How To Promote Your Blog are all organic, from doing keyword research to guest posting for backlinks and optimizing your site’s UX design.