How To Make A Comprehensive Content Marketing Strategy


Creating a comprehensive content marketing strategy is an effective way to provide direction to your campaign.

With so many forms of content and channels, it has become very difficult to present and deliver your content effectively to the audience.

Therefore, we have compiled a list of key points that will help you to create a comprehensive content strategy, which will set you up for a successful crusade.

Without further ado, let’s check them out

Define the objectives

set your objectives

The first step to a comprehensive content market strategy is defining your content marketing mission and objectives.

These goals should be SMART: Specific, Measurable, Attainable, Relevant, and Time-bound.

These goals will set the overall tone of your strategy.

They commonly address the problems that you are going to solve, the preferred modes of communication, the target customer base, and most importantly the type of content you will promote.

You can incorporate some relevant KPIs, OKRs, and metrics to gauge the performance of your strategy over time.

Conduct a content audit

A content audit is an assessment of your existing content, which helps to understand your strengths and weaknesses.

By analyzing these aspects with a critical eye, you can fully utilize all your content, especially using optimized E-mail marketing and social media.

Moreover, you can leverage your existing content to create new pieces of content, which can better target your audience and help you to align your content with your marketing strategy.

Know your target audience

Having the knowledge about the demographics and psychographics of your target customers is absolutely vital to the long-term success of your content marketing strategy.

The evaluation of your target audiences should be a regular practice in your strategy.

This will tell you about your target audience’s opinion, values and lifestyle, which can help you design the content that complements their preferences.

Rethink your Content Marketing Strategy

Successful brands focus on providing unique and high-quality content in strategic doses. The main agenda of content marketing is building relationships, not pressuring them to purchase an item or service. 

Delivering the right content to the right people at the right time can facilitate more conversions than a conventional sales tactic.

Moreover, you must choose the type of content your customer wants.

For instance, listicles and infographics can be a better option to present your how-to articles, and E-mail and podcast can be utilized to deliver other generic content.

Related Topic: The 8 Biggest Marketing Automation Mistakes You Can Easily Avoid

Incorporate SEO into your strategy

what is SEO

Your content marketing strategy will never be complete without incorporating SEO into the mix.

Your content will render useless if the people are unable to find it.

SEO demands the keywords and content marketing uses the keywords. Applying SEO techniques in your content marketing can help you reach broader and holistic market segments.

Set up an editorial calendar

A content strategy will be all the more effective if it is based on a timetable for implementation.

This editorial planning will allow you to define and achieve your goals effectively.
Pragmatism in this case should cause you to put your calendar 3 to 6 months in advance.

Related : Content Marketing: How To Improve Your Visibility

Choose your distribution channels

You will need to choose the best delivery platforms for your content as well as the format in which it will be published. It can be:

• Your website
• Your blog or blog on which the brand collaborates
• Social media (Facebook, Twitter, Linkedin, Youtube, Instagram, Pinterest, etc.)
• Newsletters
• Press releases..etc.

It may be that along the way you realize that there are channels that do not work and that do not reach your target or your goals. It will then be necessary to evaluate whether to continue, stop or start on a new platform. 


In conclusion, your content mapping plan is the most crucial part of your marketing endeavors.

The content marketing strategy is not a one-time activity, you must consistently monitor and revise it in order to keep it effective

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